{"product_id":"33-understanding-change-the-change-in-understanding-9780981898988","title":"33: Understanding Change \u0026 the Change in Understanding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e33: Understanding Change \u0026amp; the Change in Understanding\u003c\/strong\u003e by Wurman, Richard Saul. paperback edition. ISBN: 9780981898988.\u003c\/p\u003e\n\u003cp\u003eYou might describe Richard Saul Wurman as a provocateur, a pioneer, a creative genius. Inspirational, innovative, larger-than-life ... legendary, even. Others have. But the most apt description of this singular individual -- this architect, designer, creator of the celebrated TED Conference, and prolific author -- is storyteller. Springing to life from the mind of the worlds original information architect is 33: Understanding Change \u0026amp; the Change in Understanding. A book that breaks out of any traditional (dare we say even rational) story-telling framework, 33 invites readers to journey through its pages as they will. A fable re-imagined three decades after its original telling as a conference keynote address, 33 chronicles the adventures and musings of an eccentric (yet oddly familiar) character: the Commissioner of Curiosity and Imagination. This bemused, amused, and roundish imp waddles through the city of What-If in the land of Could-Be, trying to make sense of the myriad changes that have transpired in the past 33 years. The story is presented in an ingenious, multi-layered format -- information upon information, as the Commissioner himself might say -- with the original fable at its core. Surrounding this is an updated tale as presented through 33 episodes and accompanying graphics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Brand: Greenway Communications","offers":[{"title":"Default Title","offer_id":44644409835573,"sku":"ByrdShop_098189898X","price":313.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_098189898X_9a64023a-87cb-497c-9adf-8600704dec78.jpg?v=1784147867","url":"https:\/\/atxbooks.com\/products\/33-understanding-change-the-change-in-understanding-9780981898988","provider":"ATX Books","version":"1.0","type":"link"}