{"product_id":"a-cannes-lions-jury-presents-the-art-of-branded-entertainment-9780720620580","title":"A Cannes Lions Jury Presents: The Art of Branded Entertainment","description":"\u003cp\u003eA special  premire release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise  working for brands such as Mini  Coca-Cola  Lego  Google  Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom  the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up  YouTube  Netflix  iTunes and other digital platforms. With that shift  intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways  rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment  regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment: Monica Chun  President of PMK.BNC; Jules Daly  president of RSA Films; Ricardo Dias  CMO of Anheuser-Busch InBevs Grupo Modelo in Mexico; Samantha Glynne  Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll  ICM Partners Global Head of Branded Entertainment; Gabor Harrach  the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance  Managing Director for Multicultural Content Marketing \u0026amp; Strategic Partnerships at Media Superpower OMD; Toan Nguyen  partner at Jung von Matt\/SPORTS; Luciana Olivares  CCO of Latina Media in Peru; Marcelo Pscoa  Head of Global Brand Marketing at Burger King; PJ Pereira  Founder and Creative Chairman of Pereira ODell; Misha Sher  Vice-President at MediaCom Worldwide; Pelle Sjoenell  Bartle Bogle Hegartys Global Chief Creative Officer; Tomoya Suzuki  CEO of Stories International; Jason Xenopoulos  Chief Vision Officer and Chief Creative Officer of VML.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652940783669,"sku":"ByrdShop_0720620589","price":39.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780720620580.jpg?v=1781853878","url":"https:\/\/atxbooks.com\/products\/a-cannes-lions-jury-presents-the-art-of-branded-entertainment-9780720620580","provider":"ATX Books","version":"1.0","type":"link"}