{"product_id":"a-framework-for-marketing-management-9780132539302","title":"A Framework for Marketing Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA Framework for Marketing Management\u003c\/strong\u003e by Kotler, Philip. paperback edition. ISBN: 9780132539302.\u003c\/p\u003e\n\u003cp\u003eFramework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44985295077429,"sku":"ByrdShop_0132539306","price":166.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780132539302_c59ffdda-3ffa-40b4-b888-66f56870013d.jpg?v=1778632030","url":"https:\/\/atxbooks.com\/products\/a-framework-for-marketing-management-9780132539302","provider":"ATX Books","version":"1.0","type":"link"}