{"product_id":"a-history-of-advertising-the-first-300000-years-9781538141212","title":"A History of Advertising: The First 300,000 Years","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA History of Advertising: The First 300,000 Years\u003c\/strong\u003e by Richards, Jef I. hardcover edition. ISBN: 9781538141212.\u003c\/p\u003e\n\u003cp\u003eAdvertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their fields background.\nThis book slices advertisings history into a smörgåsbord of specific topics like advertising to children, political advertising, peoples names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.\nPart textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.\n(Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":44423938146357,"sku":"ByrdShop_1538141213","price":184.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781538141212_12e8bea8-6e1f-4fc3-9cc2-75deddda57a8.jpg?v=1784076922","url":"https:\/\/atxbooks.com\/products\/a-history-of-advertising-the-first-300000-years-9781538141212","provider":"ATX Books","version":"1.0","type":"link"}