{"product_id":"a-practitioners-guide-to-accountbased-marketing-accelerating-growth-in-strategic-accounts-9780749479893","title":"A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts","description":"\u003cp\u003eAccount-based marketing  also known as client-centric marketing  is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing  whereby important individual accounts are treated as markets in their own right. After all  many of the worlds leading companies have annual revenues the size of some countries GDP  so for the businesses that provide services and solutions to these companies  such key accounts truly do represent a global market. A Practitioners Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice  and outlines a clear  step-by-step process for readers who wish to set up an ABM programme to accelerate growth.  Rich with fascinating case studies and personal stories  A Practitioners Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field  including BT  Fujitsu  IBM  Juniper Networks  Microsoft  SAP  and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA)  who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical  A Practitioners Guide to Account-Based Marketing will help all marketers strengthen relationships  build reputation  and increase revenues in their most important accounts.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647077441589,"sku":"ByrdShop_0749479892","price":32.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780749479893.jpg?v=1781687904","url":"https:\/\/atxbooks.com\/products\/a-practitioners-guide-to-accountbased-marketing-accelerating-growth-in-strategic-accounts-9780749479893","provider":"ATX Books","version":"1.0","type":"link"}