{"product_id":"absolut-book-the-absolut-vodka-advertising-story-9781885203298","title":"Absolut Book.: The Absolut Vodka Advertising Story","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAbsolut Book.: The Absolut Vodka Advertising Story\u003c\/strong\u003e by Lewis, Richard W.. paperback edition. ISBN: 9781885203298.\u003c\/p\u003e\n\u003cp\u003eHighlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.\n\nThe absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.\n\nThe Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brands values, often containing little challenges to the reader to interpret just whats happening inside the ad.\n\nFlip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art.\n\nIn Absolute Book author, Richard Lewis of TBWA Chiat\/Day, Absoluts advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths theyve taken to keep it perpetually fresh.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Tuttle Publishing","offers":[{"title":"Default Title","offer_id":44424249868341,"sku":"ByrdShop_1885203292","price":27.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781885203298_b1de1638-eed5-475b-859c-c34ae1c46794.jpg?v=1778642747","url":"https:\/\/atxbooks.com\/products\/absolut-book-the-absolut-vodka-advertising-story-9781885203298","provider":"ATX Books","version":"1.0","type":"link"}