{"product_id":"act-like-its-your-business-branding-and-marketing-strategies-for-actors-9780810891593","title":"Act Like It's Your Business: Branding And Marketing Strategies For Actors","description":"\u003cp\u003eMany actors treat their profession as a purely artistic endeavor  rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods  many performers can get quickly discouraged by the vicious circle of audition and rejection. However  with a little foresight and planning  actors can learn how to become their own best advocates for a career in the business of show.  In Act Like Its Your Business:Branding and Marketing Strategies for Actors  Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the processfrom choosing clothing  arranging headshots  and designing resumes to selecting a repertoire  building a website  obtaining business cards  and networking. Flom also offers advice on such real-world issues as goal-setting  finances  contracts  and day jobs and provides insight and guidance on how to approach agents  auditions  and casting directors.  A book of empowerment meant to shift the balance of control to actors themselves  Act Like Its Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step  this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647385395253,"sku":"ByrdShop_081089159X","price":34.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780810891593.jpg?v=1781692066","url":"https:\/\/atxbooks.com\/products\/act-like-its-your-business-branding-and-marketing-strategies-for-actors-9780810891593","provider":"ATX Books","version":"1.0","type":"link"}