{"product_id":"ad-critique-how-to-deconstruct-ads-in-order-to-build-better-advertising-9781412980531","title":"Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAd Critique: How to Deconstruct Ads in Order to Build Better Advertising\u003c\/strong\u003e by Tag, Nancy R.. paperback edition. ISBN: 9781412980531.\u003c\/p\u003e\n\u003cp\u003eAd Critique teaches advertising, marketing, and management students―both the \"suits\" and the \"creatives\"―how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":44984008540213,"sku":"ByrdShop_1412980534","price":28.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781412980531_729fba51-ca25-4406-b27e-105b797d70bf.jpg?v=1778644174","url":"https:\/\/atxbooks.com\/products\/ad-critique-how-to-deconstruct-ads-in-order-to-build-better-advertising-9781412980531","provider":"ATX Books","version":"1.0","type":"link"}