{"product_id":"advertising-account-planning-9780765640369","title":"Advertising Account Planning","description":"\u003cp\u003eConcise yet comprehensive  this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students  instructors and practitioners.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646959640629,"sku":"ByrdShop_0765640368","price":80.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780765640369.jpg?v=1781683411","url":"https:\/\/atxbooks.com\/products\/advertising-account-planning-9780765640369","provider":"ATX Books","version":"1.0","type":"link"}