{"product_id":"advertising-by-design-generating-and-designing-creative-ideas-across-media-9781118971055","title":"Advertising by Design: Generating and Designing Creative Ideas Across Media","description":"\u003cp\u003eA real-world introduction to advertising design in todays industry Advertising by Design is the most comprehensive  up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals  as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process  and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industrys shift from print and TV ads to fully integrated transmedia campaigns  giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media  digital media  pull marketing  creative content  and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print  mobile  television  and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print  web  social media  and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas  information  and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation  copywriting  and graphic design. Advertising by Design helps you develop the skills and knowledge todays advertising industry demands.  \"With its colorful  current examples  insightful interviews and relevant and thorough content  this book is the winning text for me.\" (Journal of Advertising Education  Sage Journals - Spring 2017)\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646898724917,"sku":"ByrdShop_1118971051","price":189.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781118971055.jpg?v=1781680810","url":"https:\/\/atxbooks.com\/products\/advertising-by-design-generating-and-designing-creative-ideas-across-media-9781118971055","provider":"ATX Books","version":"1.0","type":"link"}