{"product_id":"advertising-campaign-strategy-a-guide-to-marketing-communication-plans-9780324322712","title":"Advertising Campaign Strategy: A Guide to Marketing Communication Plans","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertising Campaign Strategy: A Guide to Marketing Communication Plans\u003c\/strong\u003e by Parente, Donald. paperback edition. ISBN: 9780324322712.\u003c\/p\u003e\n\u003cp\u003eHow do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside youll see step-by-step how to take a great idea through the complete advertising process. And because its focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips youll need to succed in the class now and get your project chosen in the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":44920511561781,"sku":"ByrdShop_0324322712","price":224.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0324322712_fb4fa567-53f6-49db-a49d-c6e324f29baa.jpg?v=1778645981","url":"https:\/\/atxbooks.com\/products\/advertising-campaign-strategy-a-guide-to-marketing-communication-plans-9780324322712","provider":"ATX Books","version":"1.0","type":"link"}