{"product_id":"advertising-concept-and-copy-9780393731590","title":"Advertising: Concept and Copy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertising: Concept and Copy\u003c\/strong\u003e by Felton, George. paperback edition. ISBN: 9780393731590.\u003c\/p\u003e\n\u003cp\u003eHow to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but theyre elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black \u0026amp; white\u003c\/p\u003e\n\u003c\/div\u003e","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":44424410660917,"sku":"ByrdShop_0393731596","price":60.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780393731590_4d6971ce-e45d-4bbb-aed7-7d4008136411.jpg?v=1778646005","url":"https:\/\/atxbooks.com\/products\/advertising-concept-and-copy-9780393731590","provider":"ATX Books","version":"1.0","type":"link"}