{"product_id":"advertising-imc-principles-and-practice-9th-edition-9780132163644","title":"Advertising \u0026 IMC: Principles and Practice, 9th Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertising \u0026amp; IMC: Principles and Practice, 9th Edition\u003c\/strong\u003e by Nancy Mitchell. hardcover edition. ISBN: 9780132163644.\u003c\/p\u003e\n\u003cp\u003e\u0026lt;\u0026gt;An accessible and well-written approach to advertising.\n\nAdvertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.\n\nThe ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution\/revolution. It also includes an increased IMC and brand focus.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44680768454709,"sku":"ByrdShop_0132163640","price":225.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0132163640_da91cccd-b6c1-4719-8887-42be89a6a814.jpg?v=1778645968","url":"https:\/\/atxbooks.com\/products\/advertising-imc-principles-and-practice-9th-edition-9780132163644","provider":"ATX Books","version":"1.0","type":"link"}