{"product_id":"advertising-media-workbook-and-sourcebook-9780765640949","title":"Advertising Media Workbook and Sourcebook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertising Media Workbook and Sourcebook\u003c\/strong\u003e by Kelley, Larry. Paperback edition. ISBN: 9780765640949.\u003c\/p\u003e\n\u003cp\u003eThis book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.\nEach of the books 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.\nDesigned for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":44424410366005,"sku":"ByrdShop_0765640945","price":33.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780765640949_9af5b93c-e717-4f09-a92a-6cc1bf577325.jpg?v=1778645992","url":"https:\/\/atxbooks.com\/products\/advertising-media-workbook-and-sourcebook-9780765640949","provider":"ATX Books","version":"1.0","type":"link"}