{"product_id":"advertising-research-theory-practice-2nd-edition-9780132128322","title":"Advertising Research: Theory \u0026 Practice (2nd Edition)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAdvertising Research: Theory \u0026amp; Practice (2nd Edition)\u003c\/strong\u003e by Davis, Joel J.. hardcover edition. ISBN: 9780132128322.\u003c\/p\u003e\n\u003cp\u003eDiscover how to design and use advertising research.\n\nIn order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory \u0026amp; Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.\n\nNew chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44955457093685,"sku":"ByrdShop_0132128322","price":62.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780132128322_f11458d3-a520-4e3e-97ee-026102b8ae42.jpg?v=1778645995","url":"https:\/\/atxbooks.com\/products\/advertising-research-theory-practice-2nd-edition-9780132128322","provider":"ATX Books","version":"1.0","type":"link"}