{"product_id":"advertising-the-american-dream-making-way-for-modernity-19201940-9780520052536","title":"Advertising the American Dream: Making Way for Modernity  1920-1940","description":"\u003cp\u003eIt has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.  As American society became more urban  more complex  and more dominated by massive bureaucracies  the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However  the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular mediaradio broadcasts  confession magazines  and tabloid newspapersProfessor Marchand describes how advertisers manipulated modern art and photography to promote an enduring \"consumption ethic.\"\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648134340661,"sku":"ByrdShop_0520052536","price":77.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780520052536.jpg?v=1781710608","url":"https:\/\/atxbooks.com\/products\/advertising-the-american-dream-making-way-for-modernity-19201940-9780520052536","provider":"ATX Books","version":"1.0","type":"link"}