{"product_id":"agile-product-management-with-scrum-creating-products-that-customers-love-addisonwesley-signature-series-cohn-9780321605788","title":"Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))","description":"\u003cp\u003eThe First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices  including making agile product discovery work  taking advantage of emergent requirements  creating the minimal marketable product  leveraging early customer feedback  and working closely with the development team. Benefitting from Pichlers extensive experience  youll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes Understanding the product owners role: what product owners do  how they do it  and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling  budgeting  and functionality decisions Collaborating in sprint meetings: understanding the product owners role in sprint meetings  including the dos and donts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner  or expects to do so  as well as executives and coaches interested in establishing agile product management.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652168212533,"sku":"ByrdShop_0321605780","price":33.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780321605788.jpg?v=1781849685","url":"https:\/\/atxbooks.com\/products\/agile-product-management-with-scrum-creating-products-that-customers-love-addisonwesley-signature-series-cohn-9780321605788","provider":"ATX Books","version":"1.0","type":"link"}