{"product_id":"american-motors-corporation-the-rise-and-fall-of-americas-last-independent-automaker-9780760344255","title":"American Motors Corporation: The Rise and Fall of America's Last Independent Automaker","description":"\u003cp\u003eIn American Motors Corporation: The Rise and Fall of Americas Last Independent Automaker  author Patrick Foster provides the ultimate inside look into an American corporation that rose from the death throes of a once-thriving independent auto industry  putting up a valiant fight for nearly half a century before succumbing to the inexorable will of the corporate machine. Born from the ashes of Hudson and Nash  AMC represented a last  desperate attempt at survival for an independent automobile company. Thanks to the steady  capable leadership of George Romney  the company not only survived  but thrived  riding on the success of the firms small  economical cars like the Rambler. When competition arose from Ford  Plymouth  and Chevrolet and the market began to shift toward performance and luxury cars  AMC found itself poorly prepared to compete with its bigger rivals. With the fuel crisis of the 1970s  the small cars from AMC once again refilled corporate coffers  and the firms purchase of the Jeep brand also generated profits--but ultimately  it was too little  too late. Even a partnership with French automaker Renault and the introduction of all-wheel-drive cars couldnt save AMC. In 1987  Chrysler Corporation purchased AMC and the story of the last independent automaker came to an end. This engaging book  from one of Americas best-known automotive writers  tells the entire AMC story from its inception to its ultimate demise.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45666420391989,"sku":"ByrdShop_0760344256","price":330.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780760344255.jpg?v=1782431725","url":"https:\/\/atxbooks.com\/products\/american-motors-corporation-the-rise-and-fall-of-americas-last-independent-automaker-9780760344255","provider":"ATX Books","version":"1.0","type":"link"}