{"product_id":"analogy-and-design-9780813937663","title":"Analogy and Design","description":"\u003cp\u003eAnalogical thought is fundamental to creativity. The use of analogy can help to solve problems  make connections between disciplines  and use those relations to form original solutions. In Analogy and Design  Andrea Ponsi considers the role of analogical thought in architectural design. Almost all work in design and architecture is the result of analogical thinking  with respect to systems derived from nature  technical and scientific models  artistic experiences  and above all past models of architecture or objects. Ponsi considers the history of architecture through a series of examples that demonstrate the value of analogy as both creative technique and didactic tool. As an architect and product designer  Ponsi himself operates on a set of principles he terms \"analogous design\"a theory he developed that involves breaking down images into abstract elements  analyzing them  and then conceptually reassembling them in another form as a sort of parallel composition. In Analogy and Design  he looks at the principal models designers have utilized as their reference from the beginning to our own day: primary analogies  that is to say the human body  nature  and the abstract universe of signs; disciplinary analogies  taken from already existing examples of architecture and design; and analogies from outside the field  such as from music  literature  and the visual arts. The components are very different  but they maintain a similar relationship to each other. This methodology  Ponsi maintains  can be applied to compositions of a wide variety of types  including buildings  landscapes  household products  furniture  music  and literature. Merging scientific and academic researchso often limited to a specialized audienceAnalogy and Design lays down the principles of analogous design  enabling a student or practitioner to \"see\" works and materials in a new way.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67932318400565,"sku":"ByrdShop_0813937663","price":247.81,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780813937663.jpg?v=1794223792","url":"https:\/\/atxbooks.com\/products\/analogy-and-design-9780813937663","provider":"ATX Books","version":"1.0","type":"link"}