{"product_id":"analysis-for-marketing-planning-9780072865967","title":"Analysis for Marketing Planning","description":"\u003cp\u003eAnalysis for Marketing Planning  6\/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product\/Brand Management decisions  students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment  customers and competitors.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279742984245,"sku":"ByrdShop_0072865962","price":49.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780072865967.jpg?v=1780608598","url":"https:\/\/atxbooks.com\/products\/analysis-for-marketing-planning-9780072865967","provider":"ATX Books","version":"1.0","type":"link"}