{"product_id":"applied-communication-research-methods-getting-started-as-a-researcher-9780367178727","title":"Applied Communication Research Methods: Getting Started as a Researcher","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eApplied Communication Research Methods: Getting Started as a Researcher\u003c\/strong\u003e by Boyle, Michael. paperback edition. ISBN: 9780367178727.\u003c\/p\u003e\n\u003cp\u003eA hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.\nThe second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:\nResearch in Depth―examples of methods as applied in scholarly research\nReflect \u0026amp; React―problems and issues that promote reflection and discussion\nVoices from Industry―Q\u0026amp;As with professionals working in communication industries\nEnd-of-Unit Activities―exercises that reinforce concepts and content\nThe text is ideally suited to both undergraduate and graduate courses in mass communication research methods.\nOnline resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com\/cw\/boyle.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45213456498741,"sku":"ByrdShop_0367178729","price":351.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780367178727_defd5a72-40c9-4a95-8f49-ca93898872ba.jpg?v=1779915722","url":"https:\/\/atxbooks.com\/products\/applied-communication-research-methods-getting-started-as-a-researcher-9780367178727","provider":"ATX Books","version":"1.0","type":"link"}