{"product_id":"audience-evolution-new-technologies-and-the-transformation-of-media-audiences-9780231150354","title":"Audience Evolution: New Technologies and the Transformation of Media Audiences","description":"\u003cp\u003eTodays consumers have unprecedented choice in terms of the technologies and platforms that access  produce  and distribute media content. The development and overlap of television  the internet  and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book  Audience Economics  Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience.  He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers  advertisers  and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information  focusing on factors rarely considered before  such as appreciation  recall  engagement  and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear  the very meaning of the media audience continues to evolve in response to changing technological  economic  and political conditions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646900002869,"sku":"ByrdShop_0231150350","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780231150354.jpg?v=1781680878","url":"https:\/\/atxbooks.com\/products\/audience-evolution-new-technologies-and-the-transformation-of-media-audiences-9780231150354","provider":"ATX Books","version":"1.0","type":"link"}