{"product_id":"basic-marketing-research-using-microsoft-excel-data-analysis-3rd-edition-9780135078228","title":"Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBasic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition\u003c\/strong\u003e by Ronald F. Bush. paperback edition. ISBN: 9780135078228.\u003c\/p\u003e\n\u003cp\u003eA concise presentation of marketing research fundamentals.\n\nBasic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.\n\nThe ISBN above is just for the standalone book, if you want the book\/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.\n\n0132490633 \/ 9780132490634 Basic Marketing Research with Excel \u0026amp; IBM® SPSS® 18.0 Integrated Student Version Package\nPackage consists of\n0132151715 \/ 9780132151719 IBM® SPSS® 18.0 Integrated Student Version\n0135078229 \/ 9780135078228 Basic Marketing Research with Excel\n\n.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44953437831221,"sku":"ByrdShop_0135078229","price":64.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780135078228_82d1c15d-42be-4ba5-9618-abf25f6470b6.jpg?v=1781094634","url":"https:\/\/atxbooks.com\/products\/basic-marketing-research-using-microsoft-excel-data-analysis-3rd-edition-9780135078228","provider":"ATX Books","version":"1.0","type":"link"}