{"product_id":"basics-fashion-design-01-research-and-design-9782940373413","title":"Basics Fashion Design 01: Research and Design","description":"\u003cp\u003eBasics Fashion: Research and Design leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme  concept  or narrative for a collection? Author Simon Seivewright  a distinguished designer and professor  answers these questions  then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed  all illustrated with more than 200 inspiring full-color images.   Understand design briefs  target markets  creating collection themes   No-nonsense text and more than 200 full-color illustrations   Case studies with contemporary designers\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279860752437,"sku":"ByrdShop_2940373418","price":35.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9782940373413.jpg?v=1780614251","url":"https:\/\/atxbooks.com\/products\/basics-fashion-design-01-research-and-design-9782940373413","provider":"ATX Books","version":"1.0","type":"link"}