{"product_id":"be-stupid-for-successful-living-9780847837588","title":"Be Stupid: For Successful Living","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBe Stupid: For Successful Living\u003c\/strong\u003e by Rosso, Renzo. paperback edition. ISBN: 9780847837588.\u003c\/p\u003e\n\u003cp\u003eDiesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rizzoli","offers":[{"title":"Default Title","offer_id":44857333547061,"sku":"ByrdShop_0847837580","price":85.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0847837580_86379876-1491-4c8e-a20b-973dcc280a3e.jpg?v=1778674081","url":"https:\/\/atxbooks.com\/products\/be-stupid-for-successful-living-9780847837588","provider":"ATX Books","version":"1.0","type":"link"}