{"product_id":"behavioral-coaching-9780074713280","title":"Behavioral Coaching","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBehavioral Coaching\u003c\/strong\u003e by Perry Zeus. paperback edition. ISBN: 9780074713280.\u003c\/p\u003e\n\u003cp\u003eThe first published book to detail a model of behavioural coaching and how to apply it.\nBehavioral Coaching is a universal and scientific model, resulting in validated, measurable, sustained learning and change in individuals and organisations.\nBoth of the authors are leaders in their fields. Their books sell well internationally and they have an established reputation as coaching authorities.\nThis book follows on from the first two books; The Complete Guide to Coaching at Workwas a general introduction to definitions and applications of coaching.\n\nBehavioral Coaching provides a model of practice for the coaching applications in The Complete Guide to Coaching at Work and the tools and techniques described inThe Coaching at Work Toolkit. This book presents a coherent definition and model of behavioural coaching based upon scientific, validated behavioural principles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":44986673004597,"sku":"ByrdShop_0074713280","price":39.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780074713280_20028fe5-2728-416b-9ff5-e0ca1a5a36da.jpg?v=1778676450","url":"https:\/\/atxbooks.com\/products\/behavioral-coaching-9780074713280","provider":"ATX Books","version":"1.0","type":"link"}