{"product_id":"behavioral-corporate-finance-mcgrawhillirwin-series-in-finance-insurance-and-real-estate-9780072848656","title":"Behavioral Corporate Finance (Mcgraw-hill\/irwin Series in Finance, Insurance, And Real Estate)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBehavioral Corporate Finance (Mcgraw-hill\/irwin Series in Finance, Insurance, And Real Estate)\u003c\/strong\u003e by Shefrin, Hersh. paperback edition. ISBN: 9780072848656.\u003c\/p\u003e\n\u003cp\u003eBehavioral Corporate Finance identifies the key psychological obstacles to value maximizing behavior, along with steps that managers can take to mitigate the effects of these obstacles. The main goal of the book is to help students learn how to put the traditional tools of corporate finance to their best use, and mitigate the effects of psychological obstacles that reduce value.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":44954755891253,"sku":"ByrdShop_0072848650","price":60.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780072848656_2d016504-8b23-48fc-8b80-30adfc2441c9.jpg?v=1778676469","url":"https:\/\/atxbooks.com\/products\/behavioral-corporate-finance-mcgrawhillirwin-series-in-finance-insurance-and-real-estate-9780072848656","provider":"ATX Books","version":"1.0","type":"link"}