{"product_id":"billion-dollar-game-how-three-men-risked-it-all-and-changed-the-face-of-television-9780316729154","title":"Billion Dollar Game: How Three Men Risked It All and Changed the Face of Television","description":"\u003cp\u003eIn the mid-1990s  three men had three unique and revolutionary ideas for television shows entitled Cash Mountain  Survive  and Project X. Time and time again  they were each rejected by major the networks as theor projects were declared unfit for production. Rather than give up on their dreams  Paul Smith  Charlie Parsons  and John de Mol instead pushed ahead and went on to produce shows which quickly became the biggest and most successful programs on Earth: Who Wants To Be A Millionaire?  Survivor  and Big Brother. This is the compelling story of how three men defied overwhelming odds to take the television industry by storm  make personal fortunes  and transform the map of popular culture.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45276006809653,"sku":"ByrdShop_0316729159","price":241.04,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780316729154.jpg?v=1780520923","url":"https:\/\/atxbooks.com\/products\/billion-dollar-game-how-three-men-risked-it-all-and-changed-the-face-of-television-9780316729154","provider":"ATX Books","version":"1.0","type":"link"}