{"product_id":"brand-breakout-how-emerging-market-brands-will-go-global-9781137276612","title":"Brand Breakout: How Emerging Market Brands Will Go Global","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Breakout: How Emerging Market Brands Will Go Global\u003c\/strong\u003e by Steenkamp, Jan-Benedict E.M. hardcover edition. ISBN: 9781137276612.\u003c\/p\u003e\n\u003cp\u003eWritten by the worlds leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MACMILLAN","offers":[{"title":"Default Title","offer_id":44965007589429,"sku":"ByrdShop_1137276614","price":58.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781137276612_fdbfde0a-1963-4712-9a8c-11fcf9729cb9.jpg?v=1781113160","url":"https:\/\/atxbooks.com\/products\/brand-breakout-how-emerging-market-brands-will-go-global-9781137276612","provider":"ATX Books","version":"1.0","type":"link"}