{"product_id":"brand-under-fire-9780999548400","title":"Brand Under Fire","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Under Fire\u003c\/strong\u003e by Jeff Hunt. paperback edition. ISBN: 9780999548400.\u003c\/p\u003e\n\u003cp\u003eUnlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. Its an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years.\nJeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication-authenticity, transparency, speed, agility, and creativity-will help your organization survive a crisis and come out stronger.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ordnance Hill Publishing","offers":[{"title":"Default Title","offer_id":44424723791925,"sku":"ByrdShop_0999548409","price":29.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780999548400_5c995992-4559-4a02-868b-194ffcdbd68d.jpg?v=1784222656","url":"https:\/\/atxbooks.com\/products\/brand-under-fire-9780999548400","provider":"ATX Books","version":"1.0","type":"link"}