{"product_id":"brands-and-branding-9781473919525","title":"Brands and Branding","description":"\u003cp\u003eA fun and humorous introductory book  written in Stephen Browns entertaining and highly distinctive style  that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are  what they do  why and how - using plenty of examples and references drawn from a wide range brands such as Amazon  Apple  Google  Gucci  Nike  Nintendo  Starbucks  Swatch and The Worst Hotel in the World. With 3 000 branding books published each year  why would you (or your students) want to read Brands \u0026amp; Branding? Here are seven reasons why: Its introductory  aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers awareness of high profile brands such as Coca-Cola  Microsoft and Chanel Its indicative  focusing on the basics and thus being a more reliable revision aid than Lucozade Its immersive  taking readers on a journey and  working on the assumption that they have smartphones or tablet computers to hand  the print text links to images  articles and academic publications to give emphasis and context where appropriate. Its inclusive  considering articles and reports but also blogs  novels  newspapers  reviews  social media and other sources Its irreverent  branding is not always a deadly serious business! Its intimate  Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. Its inspirational  celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students  and for those new to or interested in branding and who are keen to know more.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67950774222901,"sku":"ByrdShop_1473919525","price":50.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781473919525.jpg?v=1794426214","url":"https:\/\/atxbooks.com\/products\/brands-and-branding-9781473919525","provider":"ATX Books","version":"1.0","type":"link"}