{"product_id":"bridging-the-gaps-in-global-communication-9781405144124","title":"Bridging the Gaps in Global Communication","description":"\u003cp\u003eThis major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples  Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features include: Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level Explores mass modes of communication including advertising  public relations  the Internet  news  and magazines Rich with real life examples  chosen to appeal to students Draws on the authors experiences teaching media and public relations across Asia  Africa  and Europe Examines the factors that are influencing cross-cultural communication  bringing together practical  philosophical  and theoretical approaches to various types of interaction. Bridging the Gaps in Global Communication is accompanied by an instructors manual  available at www.blackwellpublishing.com\/newsom.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647078096949,"sku":"ByrdShop_1405144122","price":48.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781405144124.jpg?v=1781687948","url":"https:\/\/atxbooks.com\/products\/bridging-the-gaps-in-global-communication-9781405144124","provider":"ATX Books","version":"1.0","type":"link"}