Brutally Honest: No Bullshit Strategies To Evolve Your Creative Business

Brutally Honest is chock full of advice insights best business practices and actionable strategies as well as 20 compelling real-world case studies from other creative professionals. Critical business challenges explored and addressed in this book include: positioning & specialization marketing case studies new business development strategies for qualifying new clients pricing retainers proposals contracts organizational structures staff management client & project management creative briefs and industry trends. Unlike many other professional practice books for our industry Brutally Honest is designed for visual learners (like us!) and includes colorful illuminating information graphics checklists as well as short impactful and insightful sound bites and quick wins.