{"product_id":"building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs-9781586488246","title":"Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs","description":"\u003cp\u003eMuhammad Yunus  the practical visionary who pioneered microcredit and  with his Grameen Bank  won the 2006 Nobel Peace Prize  has developed a visionary new dimension for capitalism which he calls social business. By harnessing the energy of profit-making to the objective of fulfilling human needs  social business creates self-supporting  viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book  Yunus shows how social business has gone from being a theory to an inspiring practice  adopted by leading corporations  entrepreneurs  and social activists across Asia  South America  Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647617458229,"sku":"ByrdShop_1586488244","price":33.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781586488246.jpg?v=1781696063","url":"https:\/\/atxbooks.com\/products\/building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs-9781586488246","provider":"ATX Books","version":"1.0","type":"link"}