{"product_id":"built-blue-9780615662466","title":"Built Blue","description":"\u003cp\u003eBuilt Blue is an interactive childrens book highlighting the rich tradition of the University of Kentucky mens basketball program. Over 2500 young members of the Big Blue Nation have enjoyed the book since publication  with every baby born at Lexingtons Baptist Health Hospital during 2015 March Madness receiving a complimentary copy. The Printing Industry of America awarded Built Blue with the 2013 Certificate of Merit Winner in the novelty books category.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45960437858357,"sku":"ByrdShop_0615662463","price":70.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780615662466.jpg?v=1788287058","url":"https:\/\/atxbooks.com\/products\/built-blue-9780615662466","provider":"ATX Books","version":"1.0","type":"link"}