{"product_id":"burning-the-ships-transforming-your-companys-culture-through-intellectual-property-strategy-9780470918210","title":"Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy","description":"\u003cp\u003eNow in paperback  the inside story of \"the greatest transformation of Microsoft since it became a multinational company\" Marshall Phelpss remarkable eyewitness story offers lessons for any executive struggling with todays innovation and intellectual property challenges. Burning the Ships offers Phelpss dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsofts secret two-year negotiations with Red Hat and Novell that led to the worlds first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the companys senior-most executives  the internal debates and conflicts among executives and rank-and-file employees alike over the companys new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in todays era of \"open innovation.\" Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45273000706101,"sku":"ByrdShop_0470918217","price":242.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470918210.jpg?v=1780486040","url":"https:\/\/atxbooks.com\/products\/burning-the-ships-transforming-your-companys-culture-through-intellectual-property-strategy-9780470918210","provider":"ATX Books","version":"1.0","type":"link"}