{"product_id":"business-communication-16th-edition-9780324782172","title":"Business Communication, 16th Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBusiness Communication, 16th Edition\u003c\/strong\u003e by DuFrene, Debbie D.. hardcover edition. ISBN: 9780324782172.\u003c\/p\u003e\n\u003cp\u003eFor more than six decades, Lehman and DuFrenes BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. With its clear writing style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into applied best practices, the new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today�s fast-paced business environment, communicating effectively with multiple audiences is more essential�and more challenging�than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing readers to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":45253895159861,"sku":"ByrdShop_0324782179","price":62.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780324782172_d691097a-ff48-4917-8c23-618e06ce438f.jpg?v=1779949695","url":"https:\/\/atxbooks.com\/products\/business-communication-16th-edition-9780324782172","provider":"ATX Books","version":"1.0","type":"link"}