{"product_id":"business-insights-how-to-find-and-effectively-communicate-golden-nuggets-in-retail-data-9780991251001","title":"Business Insights: How to Find and Effectively Communicate Golden Nuggets in Retail Data","description":"\u003cp\u003eTodays retail industry demands more from you than ever before. The old features\/advantages\/benefits sales model simply doesnt cut it anymore. Now you must have the ability to analyze data  extract golden nuggets of information  and polish them into compelling business insights.  This book provides the skills you need to thrive in this new environment. Whether youre a rookie salesperson  a category manager  a general manager  or a veteran VP  you will benefit from this clear  easy-to-follow content  which includes key concepts and material from Delta Associates highly regarded training workshops.  This practical  applicable information will make a difference immediately in your everyday work. Youll learn basicyet criticalskills  such Using Business Management Questions to drill to the root cause Selecting the most effective chart to support your story Presenting your findings in a way that catalyzes an intelligent dialogue Giving your presentation the \"legs\" to communicate long after youve left the room  In short  these are the golden nuggets that can strengthen your business insight skills and help you become a stronger business partner.  Although this book uses consumer product examples extensively  the process is applicable within any industry where data is mined for business insights and then communicated via PowerPoint presentation. Other industries that have applied these techniques successfully include Hotel\/Hospitality  Hospital  Transportation  Industrial  and Golf Course Management.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45256902737973,"sku":"ByrdShop_0991251008","price":39.65,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780991251001.jpg?v=1779900861","url":"https:\/\/atxbooks.com\/products\/business-insights-how-to-find-and-effectively-communicate-golden-nuggets-in-retail-data-9780991251001","provider":"ATX Books","version":"1.0","type":"link"}