{"product_id":"business-management-for-the-equine-industry-9781405126069","title":"Business Management for the Equine Industry","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBusiness Management for the Equine Industry\u003c\/strong\u003e by Jordon, Anna. paperback edition. ISBN: 9781405126069.\u003c\/p\u003e\n\u003cp\u003eWritten by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.\n\nPart 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.\n\nNo other book applies a truly modern business approach to equine enterprise.\n\n\n\nThe Authors\n\nSharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.\n\n\n\nAlso available:\n\nHorse and Stable Management\n\nFourth Edition\n\nJeremy Houghton Brown, Sarah Pilliner and Zoe Davies\n\n1 4051 0007 9\n\n978 14051 0007 6\n\nTeaching Jumping\n\nJane Houghton Brown\n\n0 632 04127 7\n\n978 0632 04127 5\n\n\n\nHorse Nutrition and Feeding\n\nSecond Edition\n\nSarah Pilliner\n\n0 632 05016 0\n\n978 0632 05016 1\n\nEquine Science\n\nSecond Edition\n\nSarah Pilliner and Zoe Davies\n\n1 4051 1944 6\n\n978 14051 1944 3\n\n\n\nIntroduction to Horse Biology\n\nZoe Davies\n\n1 4051 2162 9\n\n978 14051 2162 0\n\nHorse Business Management\n\nThird Edition\n\nJeremy Houghton Brown\n\n0 632 05826 9\n\n978 0632 05826 6\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":44424807317557,"sku":"ByrdShop_140512606X","price":31.55,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781405126069_fc7b3536-60d6-4432-bd07-90512a304e8c.jpg?v=1778694328","url":"https:\/\/atxbooks.com\/products\/business-management-for-the-equine-industry-9781405126069","provider":"ATX Books","version":"1.0","type":"link"}