{"product_id":"business-strategy-managing-uncertainty-opportunity-and-enterprise-9780198746522","title":"Business Strategy: Managing Uncertainty  Opportunity  and Enterprise","description":"\u003cp\u003eWhat is strategy? For many it is the application of a theory  model or framework. In this book Spender develops a different creative approach. Emphasizing that firms face uncertainties and unknowns (knowledge gaps) he argues that the core of strategic thinking and processes rests on the organizations leaders developing newly imagined solutions to the opportunities that these uncertainties open up.  Drawing on a wide range of ideas from strategy  economics  entrepreneurship and philosophy he stresses the importance of judgment in strategy  and argues that a key element of the entrepreneur and executives task is to engage chosen uncertainties  develop a language to express and explain the firms particular business model for dealing with these  and thus create innovation and value. At the same time he shows how the language the strategist creates to do this gives the firm identity and purpose  and communicates this to its members  stakeholders  and customers.  In an accessible and engaging style Spender introduces these ideas  and reviews the strategy tools currently available from consultants and academics. Throughout he stresses the uncertainties or knowledge absences that pervade business and make effective strategizing both necessary and valuable. He outlines a structured practice that managers and consultants might chose to follow  not a theory.  With appendices on casework  teaching strategy  current strategy texts  and further reading this book makes an important contribution to our understanding of the field and practice of strategy  opening up new approaches for managers  consultants  strategy teachers and students.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45789748396085,"sku":"ByrdShop_0198746520","price":25.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780198746522.jpg?v=1784696280","url":"https:\/\/atxbooks.com\/products\/business-strategy-managing-uncertainty-opportunity-and-enterprise-9780198746522","provider":"ATX Books","version":"1.0","type":"link"}