{"product_id":"business-to-business-marketing-9780136058281","title":"Business to Business Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBusiness to Business Marketing\u003c\/strong\u003e by Vitale, Robert. paperback edition. ISBN: 9780136058281.\u003c\/p\u003e\n\u003cp\u003eA foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.\n\nWritten from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44424811610165,"sku":"ByrdShop_0136058280","price":91.51,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136058281_4aeb4efb-4e0e-4599-ad6f-207a9c2b2ebd.jpg?v=1778694426","url":"https:\/\/atxbooks.com\/products\/business-to-business-marketing-9780136058281","provider":"ATX Books","version":"1.0","type":"link"}