{"product_id":"california-vieja-culture-and-memory-in-a-modern-american-place-9780520258044","title":"California Vieja: Culture and Memory in a Modern American Place","description":"\u003cp\u003eThe characteristic look of Southern California  with its red-tiled roofs  stucco homes  and Spanish street names suggests an enduring fascination with the regions Spanish-Mexican past. In this engaging study  Phoebe S. Kropp reveals that the origins of this aesthetic were not solely rooted in the Spanish colonial period  but arose in the early twentieth century  when Anglo residents recast the days of missions and ranchos as an idyllic golden age of pious padres  placid Indians  dashing caballeros and sultry senoritas. Four richly detailed case studies uncover the efforts of Anglo boosters and examine the responses of Mexican and Indian people in the construction of places that gave shape to this cultural memory: El Camino Real  a tourist highway following the old route of missionaries; San Diegos worlds fair  the Panama-California Exposition; the architecturally- and racially-restricted suburban hamlet Rancho Santa Fe; and Olvera Street  an ersatz Mexican marketplace in the heart of Los Angeles. California Vieja is a compelling demonstration of how memory can be more than nostalgia. In Southern California  the Spanish past became a catalyst for the development of the regions built environment and public culture  and a civic narrative that still serves to marginalize Mexican and Indian residents.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647132688437,"sku":"ByrdShop_0520258045","price":26.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780520258044.jpg?v=1781688916","url":"https:\/\/atxbooks.com\/products\/california-vieja-culture-and-memory-in-a-modern-american-place-9780520258044","provider":"ATX Books","version":"1.0","type":"link"}