{"product_id":"cases-in-advertising-management-9780765622617","title":"Cases in Advertising Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCases in Advertising Management\u003c\/strong\u003e by Kelley, Larry D D.. paperback edition. ISBN: 9780765622617.\u003c\/p\u003e\n\u003cp\u003e\"Cases in Advertising Management\" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction (How to Analyze a Case Study) is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":44952611815477,"sku":"ByrdShop_0765622610","price":79.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780765622617_af65074b-cd90-4296-bf2f-27fe56588d98.jpg?v=1778700595","url":"https:\/\/atxbooks.com\/products\/cases-in-advertising-management-9780765622617","provider":"ATX Books","version":"1.0","type":"link"}