{"product_id":"chasing-the-monster-idea-the-marketers-almanac-9780470915851","title":"Chasing The Monster Idea: The Marketer's Almanac","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eChasing The Monster Idea: The Marketer's Almanac\u003c\/strong\u003e by Mumaw, Stefan. hardcover edition. ISBN: 9780470915851.\u003c\/p\u003e\n\u003cp\u003eThe latest from the author of the bestselling Caffeine for the Creative Mind\nHow do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out.\nThis fun and insightful book sorts out the hallmarks of a monstrous idea by providing the authors \"idea measurement\" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the worlds most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a \"big idea,\" or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond\nWant to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45116261302325,"sku":"ByrdShop_0470915854","price":25.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470915851_1acd03df-5e17-4b42-98ba-daed3ae5c0a5.jpg?v=1779946634","url":"https:\/\/atxbooks.com\/products\/chasing-the-monster-idea-the-marketers-almanac-9780470915851","provider":"ATX Books","version":"1.0","type":"link"}