{"product_id":"christ-to-coke-how-image-becomes-icon-9780199581115","title":"Christ to Coke: How Image Becomes Icon","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eChrist to Coke: How Image Becomes Icon\u003c\/strong\u003e by Kemp, Martin. hardcover edition. ISBN: 9780199581115.\u003c\/p\u003e\n\u003cp\u003eHow does an image become iconic? In Christ to Coke, eminent art historian Martin Kemp offers a highly original look at the main types of visual icons. Lavishly illustrated with 165 color images, this marvelous work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture.\n\nKemp begins with the stock image of Christs face, the founding icon--literally, since he was the central subject of early Christian icons. Some of the icons that follow are general, like the cross, the lion, and the heart-shape (as in \"I heart New York\"). Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. Other modern icons come from politics, such as the American flag (the \"Stars and Stripes\"), from business, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einsteins famous equation E=mc2.\n\nThe stories of these icons--researched using the skills of a leading visual historian--are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some center on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. Along the way, we encounter the often weird and wonderful ways that these images adapt to an astonishing variety of ways and contexts.\n\nInformative, amusing, and surprising by turns, Christ to Coke will entertain and intrigue readers with the narratives that Martin Kemp skillfully weaves around these famous images.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":44425686548533,"sku":"ByrdShop_0199581118","price":37.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780199581115_929a27fb-7dc6-499d-bee8-38b4a2b1f416.jpg?v=1784244460","url":"https:\/\/atxbooks.com\/products\/christ-to-coke-how-image-becomes-icon-9780199581115","provider":"ATX Books","version":"1.0","type":"link"}