{"product_id":"city-branding-theory-and-cases-9780230241855","title":"City Branding: Theory and Cases","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCity Branding: Theory and Cases\u003c\/strong\u003e by Dinnie, K.. hardcover edition. ISBN: 9780230241855.\u003c\/p\u003e\n\u003cp\u003eThe practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MACMILLAN","offers":[{"title":"Default Title","offer_id":44986927710261,"sku":"ByrdShop_0230241859","price":85.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780230241855_68108d9a-158e-4b23-8992-7468de8fce0f.jpg?v=1778709370","url":"https:\/\/atxbooks.com\/products\/city-branding-theory-and-cases-9780230241855","provider":"ATX Books","version":"1.0","type":"link"}