{"product_id":"cold-calling-for-chickens-9789814794688","title":"Cold Calling for Chickens","description":"\u003cp\u003eCold calling  making contact with strangers  is the biggest fear confronting businesspeople  especially those who work in sales and marketing. Put me in front of a customer and I can persuade them to buy anything  just dont ask me to cold call!! Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book  based on a very successful course given to thousands of people  shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach  rather than having the gift of the gab  that will enable even yellow-bellied chickens to make that call with confidence.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67932318302261,"sku":"ByrdShop_9814794686","price":248.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9789814794688.jpg?v=1794223786","url":"https:\/\/atxbooks.com\/products\/cold-calling-for-chickens-9789814794688","provider":"ATX Books","version":"1.0","type":"link"}