{"product_id":"communication-planning-an-integrated-approach-sage-series-in-public-relations-9780761913146","title":"Communication Planning: An Integrated Approach (SAGE Series in Public Relations)","description":"\u003cp\u003eThe nature of the communicators job has shifted dramatically in the last decade. While communicators still prepare speeches  press releases  and articles for corporate magazines  they are now being asked to perform managerial duties  including planning  consulting with stakeholders  and advising CEOs and vice presidents. With these additional responsibilities as a focus  Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures  2) writing different types of communication plans  3) theoretical foundations of communication planning  and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants  practitioners  and students.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651784237109,"sku":"ByrdShop_0761913149","price":214.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780761913146.jpg?v=1781840699","url":"https:\/\/atxbooks.com\/products\/communication-planning-an-integrated-approach-sage-series-in-public-relations-9780761913146","provider":"ATX Books","version":"1.0","type":"link"}