{"product_id":"complete-idiots-guide-to-direct-marketing-9780028642109","title":"Complete Idiot's Guide to Direct Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eComplete Idiot's Guide to Direct Marketing\u003c\/strong\u003e by Bly, Robert W.. paperback edition. ISBN: 9780028642109.\u003c\/p\u003e\n\u003cp\u003eOffers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":44790493642805,"sku":"ByrdShop_0028642104","price":59.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0028642104_a8ebbfc4-bd99-4b5d-9f06-9c9e8e1dff5d.jpg?v=1781143630","url":"https:\/\/atxbooks.com\/products\/complete-idiots-guide-to-direct-marketing-9780028642109","provider":"ATX Books","version":"1.0","type":"link"}