{"product_id":"conducting-a-successful-annual-giving-program-9780787956493","title":"Conducting a Successful Annual Giving Program","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eConducting a Successful Annual Giving Program\u003c\/strong\u003e by Dove, Kent E.. paperback edition. ISBN: 9780787956493.\u003c\/p\u003e\n\u003cp\u003eBringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.\n\nView an example of a teaching tool available in this title: CourseSyllabus.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":44960907952181,"sku":"ByrdShop_078795649X","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780787956493_45d42cb7-ccbd-4f21-b4cb-241ec583a2c3.jpg?v=1778719555","url":"https:\/\/atxbooks.com\/products\/conducting-a-successful-annual-giving-program-9780787956493","provider":"ATX Books","version":"1.0","type":"link"}